At a glance
At Clover Labs, I worked on the foundation of Echos and built consumer iOS app surfaces inside an internal app studio that helped test Clover's distribution products in the market.
Work
Worked on Echos and consumer iOS app surfaces across multiple app-studio product ideas.
Platform
Clover ran four core distribution products, with the app studio using real consumer apps to pressure-test those products.
Lesson
Consumer apps expose weak assumptions quickly. The product either feels useful in the moment or it does not.
Context
Distribution products with an internal app studio
Clover Labs ran four core products focused on distribution. One of those products was Echos, a short-form content and distribution product, where I worked on the foundation of the product experience.
Alongside that platform work, I was part of an internal consumer iOS app studio inside Clover. The studio shipped consumer apps under the Clover umbrella, using the company's core distribution products in real app environments while also giving the business direct consumer products that could generate revenue.
Work
I worked across Echos and consumer apps
Echos foundation
Worked on the early product foundation for Echos, Clover's short-form content and distribution product.
App studio
Built and refined user-facing iOS flows for consumer apps developed inside Clover.
Distribution testing
Used consumer apps as real-world surfaces for testing Clover's core distribution products.
Revenue experiments
Helped turn consumer app ideas into shipped surfaces that could validate demand and create revenue.
Lesson
Consumer product feedback is immediate
This work made ambiguity feel normal. In an app studio tied to distribution products, the brief can change as the product learns. The job is to build the next useful version, keep the UI coherent, and turn real consumer behavior into feedback for the core platform.
It also reminded me that consumer apps are unforgiving. Slow flows, unclear screens, and weak motivation show up right away.